Understanding Your Brand System

 
understanding your brand system-01.jpg
 

You've made the leap, and invested in professional brand design. Go YOU! Having a complete brand system is going to make a world of a difference in your business as you grow. But what do you do with all of those files?? JPG, EPS, CMYK, RGB... what does it all mean?! Below is a breakdown of my complete brand system, and how to best use each file type. 


LOGO FILES

MAIN LOGO

The full logo using all of the fonts, colors, and elements.

SECONDARY LOGO

A secondary version of the full logo, using the same fonts and pieces, just arranged differently.

Logo Mark

The most simplified version of your logo.


File Types

PDF

static1.squarespace.jpg

This file type is a vectorized version of your design. It can be expanded as large as you may need without compromising the quality of the design.

Best Used For:
Large printing such as banners or posters

PNG

static1.squarespace-1.jpg

This file type is essentially a “photograph” of your design, but has a transparent background. If expanded too large, this file will lose its sharpness and appear pixilated or “fuzzy”. 

Best Used For:
Anything that requires a transparent background, Web, Social Media, Printing of small file sizes.


JPG

static1.squarespace-2.jpg

This file type is essentially a “photograph” of your design. This file will have a white background. If expanded too large, this file will lose its sharpness and appear pixilated or “fuzzy”. 

Best Used For:
Printing of small file sizes, Web, Social Media

EPS

static1.squarespace-3.jpg

This file type is a vectorized version of your design. It is useable by most vector graphic applications. It can be expanded without compromising the quality of your design. 

Best Used For:
Digitizing (For stitching), Large printing such as banners or posters


Color Palette

static1.squarespace-4.jpg

RGB - WEB USE

RGB stands for Red, Green, and Blue

This is how the colors should appear in both print and web. By uploading the RGB version to web, the colors are correct. If you used the RGB version for print, they would appear as they do on the right

static1.squarespace-5.jpg

CMYK FILES - PRINT USE

CMYK stands for Cyan, Magenta, Yellow, and Black

As you can see, the CMYK colors are distorted when used on the web. When used in print, they will appear as they should on the left.


 
static1.squarespace-6.jpg
 
static1.squarespace-7.jpg
 
 

The Hex Color Code:

A 6 digit code used in website coding (html and css), and other various forms to determine the different values of red, green, and blue to be used.

 

 

The PMS (Pantone Matching System) Color Code:

A system designed by Pantone company to ensure that colors are printed consistently across multiple media, and across several jobs. These colors are for the inks used in offset printing.

 

Font Palette

To install the fonts on an Apple computer: Download the font, double click on the file, and the font should automatically open in your font book.

To install the fonts on a Windows computers: From the 'Start' menu select 'Control Panel', select 'Appearance and Personalization', click on 'Fonts', click 'File', and then click 'Install New Font'.


I hope these explanations helped you understand what your branding materials are and how to use them to make your brand better! Ready to have a brand system of your own? I want to hear from you! 

Branding, BusinessEmily Wells