A good brand is a foundation for a great business. It helps clients and customers recognize your business right away. It makes you stand apart from the crowd of competitors. Trying to decide if it’s time for a rebrand? It might be time if one of these is you:Read More
So. you’ve got the idea. Maybe you even have a business plan. You’ve been reading books and listening to the podcasts and you are ready to do the dang thing! But you don’t have any idea where to start. You need to get your business out into the world but the branding process feels overwhelming. You know what PMS means, but it’s a color code too?? ;)Read More
You've made the leap, and invested in professional brand design. Go YOU! Having a complete brand system is going to make a world of a difference in your business as you grow. But what do you do with all of those files?? JPG, EPS, CMYK, RGB... what does it all mean?! Below is a breakdown of my complete brand system, and how to best use each file type.Read More
I see you. You are building a business that you are passionate about, putting in the long hours, carefully answering every email, packing up every shipment, saving every file, giving every client or customer the quality experience they deserve.
Your color palette is one of the most powerful and visual tools of your brand. It assists in setting the mood for your brand and helps you communicate meaning before you ever say a word. The color palette you choose will be fully integrated into every part of your brand, not just your logo. Your colors should be consistent in your website, social media, photography, print materials, logo, and even your wardrobe!Read More