Posts in Business
Understanding Your Brand System

You've made the leap, and invested in professional brand design. Go YOU! Having a complete brand system is going to make a world of a difference in your business as you grow. But what do you do with all of those files?? JPG, EPS, CMYK, RGB... what does it all mean?! Below is a breakdown of my complete brand system, and how to best use each file type. 

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Branding, BusinessEmily Wells
How to Choose Your Brand Color Palette

Your color palette is one of the most powerful and visual tools of your brand. It assists in setting the mood for your brand and helps you communicate meaning before you ever say a word. The color palette you choose will be fully integrated into every part of your brand, not just your logo. Your colors should be consistent in your website, social media, photography, print materials, logo, and even your wardrobe! 

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