With a Thousand Different Options, How Do I Clarify My Brand?

 
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Let’s face it. We live in a world where we could strive to be about a thousand different people. With so much character and talent in the world, it’s hard to narrow in on the unique things that you have to offer.

In light of that, it’s important to remember that who you are at your core is an essential part of your brand… so it’s worth taking the time to figure out just who that person is.

When considering who you are and what direction you want to go with your brand, a few things to ask yourself might be :

  1. What are three words that best describe you? 

An essential aspect of creating your brand is knowing yourself. We’re all uniquely wired and it’s important to stay true to who we are. When we know the foundation that our brand represents, it helps us create a guide to how we operate. 

2. What am I currently doing that I love doing?

When we’re just getting started, we all say yes to any opportunities that come our way. However. for long-term sustainability, it’s important for creative entrepreneurs to be invested in the work that you do. Don’t be afraid to take an honest look at what you enjoy and what you don’t - it will help you create a solid foundation for your brand. 

3. What am I currently doing that I don’t like doing? 

If you constantly find yourself jumping from one style to another and you’re sometimes confused by the work that you are doing, there’s a good chance that your not the only one. Before taking on another client, it’s important to ask yourself if the client continually builds your foundation or takes away from it. 

At the end of the day, it’s really hard to continually create when you don’t know who you are or why you’re creating.

Taking the time to build a foundation now will greatly benefit you in the long run!


 
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If these questions made you think deeper about the foundation of your brand, then I would love for you to join the 5-Day Brand Discovery Challenge. This email challenge includes 5 worksheets over 5 days that help you say YES to what you love and NO to what you don’t.