Brand Identity PAckage breakdown

What you receive:


Brand discovery: $200

  • Comprehensive (20 question) Brand Questionnaire
  • Phone or Coffee Chat with me to kick off the project
  • Personalized Mood Board

This step allows me to get to know you and your brand a little better, plus, it gives you vision + inspiration for where we are headed with the design. I use the mood board when designing, and I encourage you to use it as a visual guide for your brand. 


design Concepts: $650

  • 3-5 Logo Concepts for you to chose from

I like to explore lots of concepts when I design, so why not let you in on it too! I show you between 3-5 of my best concepts, then we narrow it down to your favorite 2. You may offer up to 2 rounds of changes to your chosen few, then we narrow it down to your favorite. From here, we build out your full brand system. Additional revisions at $65/hour.

Alternate Design Concept Option: $450

  • 1 Logo concept

If you have a good idea of what you are looking for (and you are confident in what I can offer, then this option may work for you! I will design one logo concept, with 2 rounds of revisions included. Additional revisions at $65/hour.


brand identity ($900 total)

  • Main Logo: Included in above packages
  • Secondary Logo: $150
  • Logo Mark: $100
  • Color Palette: $50
    • You will receive the HEX color codes, the PMS color codes, RGB values, and CMYK values.
  • Font Palette: $50
    • You will receive the names of the fonts used, and the font files if it is a free font.
  • Business Card Design: $150
    • You will receive 2 business card designs and 2 rounds of changes to the chosen design.
  • Folded Note Card Design: $50
  • Favicon (for your website): $50
  • Email Signature Logo: $50

This is where your brand really takes shape. Here we create all the pieces that you need to maintain a consistent brand on your own.


social media identity: $150

  •  Social Media Logos
    • Facebook Profile Image
    • Facebook Banner Image
    • Instagram Profile Image
  • (Minimum of 3) Styled Images Showcasing Your New Logo

We create consistent brand identity pieces for your Social Media, then create styled photos for the reveal of your new brand!


support: Included

  • Brand Style Guide (How to use your new brand files)
  • Resource Guide for Printing, Photography, Copywriting, Etc.

What do you do once those final brand files have arrived in your inbox? First, pop open a bottle of champagne, then check out the Brand Style Guide, and Resource Guide. This gives you instructions on how to use your files (along with pictures), and my favorite resources for printing with direct links.


Additional Design Elements can be added to this package such as packaging, press kits, etc.



Alycia Curtis, Wedshock

"Working with Emily was a wonderful experience. I chose her to design my brand identity because I loved the quality, text-driven brands in her portfolio. She was highly responsive, met all of her deadlines, and she had a unique way of connecting the dots when I would share my thoughts for the brand with her. The brand identity that Emily created for Wedshock fit so well within my vision for the company that I look forward to working with her on future projects."


Rebecca Brown, Isla Boutique

"I have always wanted to start my own business. I prayed for people to be placed in my life who have experience and knowledge on how to get me started. Emily has not only gotten me started but has continued to help me as I grow and learn. Working with Emily was such a fun and unique experience. I enjoyed the process of starting my business because of her excitement for me. She believed in me and my dreams. She is very approachable so it made it easy to go back and forth with my ideas and her ideas to make it PERFECT! I feel confident you will LOVE choosing to use her to help you start or grow your business."