BRAND STYLE GUIDE

Congratulations! We discovered, designed, deliberated, decided- and now it's time to celebrate!  Thank you again for allowing me to be apart of your business journey. I KNOW you are going to do big things, and having an established brand is going to set you up for success! You should have received a Dropbox folder with the following several folders filled with all of your brand materials! Below is an explanation of each and how you may use the different files.


  • Main Logo

    • Your full logo with all pieces attached (with logo mark, tagline, etc.)

    • PDF, PNG, JPG, EPS (See file explanation below)
    • Full Color
    • Black
    • White (The white files will look empty, but will show up when placed on top of a color, photography, or texture background.)
  • Secondary Logo

    • A secondary version of the full logo, using the same fonts and pieces, just arranged differently
    • PDF, PNG, JPG, EPS (See file explanation below)
    • Full Color
    • Black
    • White (The white files will look empty, but will show up when placed on top of a color, photography, or texture background.)
  • Logo Mark

    • The most simplified version of your logo. 
    • PDF, PNG, JPG, EPS (See file explanation below)
    • Full Color
    • Black
    • White (The white files will look empty, but will show up when placed on top of a color, photography, or texture background.)
  • SOCIAL MEDIA LOGOS

    You will receive:
    • Square Facebook Profile Image- JPG
    • Horizontal Facebook Cover Photo- JPG
    • Circle Instagram Profile Image- JPG
  • styled image showcasing your logo

    • I will style one image using your brand colors showcasing your new brand. It will come in a square size, optimized for Instagram.
  • COLOR PALETTE

    • You will see PDF squares of all the colors in your color palette in RGB and CMYK, along with a color palette guide sheet with the HEX color code, PMS color code, and the RGB and CMYK percentages broken down. Please see below for further details.
  • Font palette

    • To install the fonts on an Apple computer: Download the font, double click on the file, and the font should automatically open in your Font Book.
    • To install the fonts on a Windows computer: From the 'Start' menu select 'Control Panel, select 'Appearance and Personalization, click on 'Fonts, click 'File', and then click 'Install New Font.'
  • Mood Board

    • You will see your mood board in PDF and JPG form. You may print your mood board up to an 11x17 size using the PDF file format. 
  • Brand Board

    • You will see your brand board in PDF and JPG form. You may print your mood board up to an 11x17 size using the PDF file format. 
  • Business Card Design

    • You will receive your business card designs in PDF and JPG with the front and back files seperate. The files will include a bleed, so if you are printing them on your own, all you need to do is upload the files as they are!
  • Design background

    • hether we have decided on a pattern or a surface (such as marble or wood texture), you will see the files here in their largest format. You may use these as background for print or web use. 

how to use your logo files

For each logo, you will receive 4 different file types. Where and how to use those files types are explained below.

PDF

This file type is a vectorized version of your design. It can be expanded as large as you may need without compromising the quality of the design.

Best Used For:
Large printing such as banners or posters

Example:

 

PNG

This file type is essentially a “photograph” of your design, but has a transparent background. If expanded too large, this file will lose its sharpness and appear pixilated or “fuzzy”. 

Best Used For:
Anything that requires a transparent background, Web, Social Media, Printing of small file sizes

Example:

 


JPG

This file type is essentially a “photograph” of your design. This file will have a white background. If expanded too large, this file will lose its sharpness and appear pixilated or “fuzzy”. 

Best Used For:
Printing of small file sizes, Web, Social Media

Example:

 


EPS

This file type is a vectorized version of your design. It is useable by most vector graphic applications. It can be expanded without compromising the quality of your design. 

Best Used For:
Digitizing (For stitching), Large printing such as banners or posters

Example:

 

your colors

RGB Files- Web use

RGB stands for Red, Green, and Blue

This is how the colors should appear in both print and web. By uploading the RGB version to web, the colors are correct. If you used the RGB version for print, they would appear as they do on the right.

CMYK Files- Print use

CMYK stands for Cyan, Magenta, Yellow, and Black

As you can see, the CMYK colors are distorted when used on the web. When used in print, they will appear as they should on the left.

The Hex Color Code:

A 6 digit code used in website coding (html and css), and other various forms to determine the different values of red, green, and blue to be used.

The PMS (Pantone Matching System) color code:

A system designed by the Pantone company to ensure that colors are printed consistently across multiple media, and across several jobs. These colors are for the inks used in offset printing.

Depending on what you are getting produced, your printer or manufacturer will ask for one of these two color codes. The RGB and CMYK breakdown is to further help determine the properties of color to be used.


any questions?

Don't hesitate to reach out at anytime! It has been a pleasure working with you!