GUIDE TO GATHERING CONTENT FOR YOUR WEBSITE

Let's get started on building your website! The information listed below will help you gather your content easily and efficiently. I will begin building once your content has been gathered and sent over to me! I understand that this step is daunting. You've got emails flooding in, clients you need to serve, and it's going to be really tempting to put this at the bottom of your to-do list. But, I encourage you to keep the big picture in mind. Remind yourself of what it will mean for you and your business with your new website launched! More clients, more money, more time, and a beautiful online home that you feel confident sharing with the world!


 
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Images

When sending images, please follow the following guidelines:

  • Photos are so important in capturing your audience's attention. You can have really strong copy, and if the photos fall short, your website will all together. Consider doing a branded photoshoot for your website. Most photographers offer mini photoshoots with 20-30 images, which would be plenty for a cohesive website look! Check out this article on preparing for a branded photoshoot.
  • Images should be lower than 500kb
  • Ideal file size is between 1500-2500 pixels wide (don't worry about height as it will adjust accordingly!) and 72 ppi. Be aware that if your image is too small, it will be blurry, but if it is too large, it will slow down the loading time of your site. 
  • Save in RGB mode. Most photographs are automatically in RGB mode, but if you are saving a graphic, or image that is usually printed, make sure it's in RGB for the website. 

Content Writing

If you are finding yourself getting stuck on writing copy for yourself, it might be time to hire help to make the process go quicker and easier! My go-to copywriter is Madison Whiteneck. You can reach her at keepingthecreativity.com/copywriting-editing

Successful Websites to reference: 

  • emilywellsdesign.com ;)
  • jennakutcher.com
  • squarespace.com/templates
  • sarahdeshaw.com
  • ashlynwrites.com
  • ericandjamiephoto.com

 
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Begin by looking through the websites of your competitors, as well as people (even outside of your industry) that you look up to for inspiration. What is or isn't working? How are their pages laid out? How is their content organized? How many images do they have per page? Use this information as inspiration for how you gather your content. 

Second, ask yourself:

  • What is the main objective of my site?
  • What do I want my visitors to know right off the bat?
  • Who is my ideal client?
  • What do they want to see and hear? 

Finally, grab a pen and paper, and sketch out a rough site map. What tabs do you want in your top navigation? How do you imagine your visitors flowing through your site? What is the general layout of each page. Don't forget to reference the information that you have gathered above as your draw out your site map. 


 
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Reference the information that you have gathered in step one to build your home page. A home page usually answers the following questions:

  • Who am I?
  • What is my specialty? 
  • Who is my ideal client? (You don't have to directly say this, but you can speak as if you are talking to her like, "to the bride who...", "to the mom who..." etc.)
  • What are a few personal facts about me? 
  • Why choose me?

Don't worry too much about how this information is organized on the page- that's where I'll come in and wave my magic wand!

As for photography, you may send over specific images that you would like, or a small selection for me to choose from. 


 
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The About page is the most viewed page on every website- other than the home page of course. Your ideal client wants to see your face, and really get to know who you are, as well as more details about your business. Don't be stingy here! Answer some or all of the following questions:

Business:

  • What made you want to start your business?
  • What is the true purpose of your business or brand?
  • What is your favorite part of your business?
  • Where do you do most of your work? A desk, studio or sofa?
  • What inspires you to do what you do

Personal:

  • Who are the superstars in your support system?
  • How do they keep you motivated to work hard at what you do?
  • Do you have a specific morning routine or must do to get your day started?
  • What is your go-to pick me up after a long day of work?
  • Favorite free time activity?

Send over a high-quality photo of you, as well as maybe a few action shots, photos of your location, your family, or any on-brand photos that will help connect you with your ideal client. 


 
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The following images show the form fields that are available for your contact form. Feel free to really beef up the contact form to get as much information as you would like initially from potentials clients/customers. If you are photographer, go ahead and get their wedding date and venue. If offer multiple services, give them a check box so they can select everything they are interested in. You can always ask where they found out about you to get some quick insights into what is working well in your marketing. 

Answer the following:

  • Who needs to receive this contact form?
  • Is there anything else you would like displayed on this page such as a map to your location, your hours of operation, an FAQ section? 
 
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Services

List out your services clearly and simply. Give details as to what all is included in an organized fashion. 

Blog

Would you like your blog shown in a list format, grid format, full post shown, just an excerpt? These are things to consider as we build your blog. Please provide me with one full post including content and imagery, tags, categories, etc. 

Blog Sidebar

The sidebar is a really important area of your site. It's a quick navigation to other important areas of your site, a great spot for affiliate links, your social media handles and more. Sidebars usually include the following:

  • A Headshot
  • Small 1-2 sentence bio
  • Search Bar
  • Links to social media
  • Instagram Feed
  • Category Section
  • Archives
  • Links to pages on your site
  • Affiliate Links
  • Ads

Shop

You have the option to sell physical products, digital products, or services. Regardless of what you are selling, provide more than 1 image to give the customer a detailed view of what they are purchasing. Provide all details they may need. You also have the option to put in variants such as color, weight, size, etc. and alter the price accordingly. You can mark it unlimited or put in specific inventory. You can also put in a form that they must complete if you need to get extra details from them other than the standard email, address, and phone. 

FAQ

Regardless of your business, an FAQ section is a great resource to help save you time. You can use questions you've received, or create them based on what you would like customers to ask. 

Portfolio

You can display your portfolio in lots of different ways. This mainly comes down to personal preference. You can do large images, a grid, a slideshow, etc. I would suggest researching other websites and what you like about how they display their work. 

Galleries

You can display your galleries in lots of different ways. This mainly comes down to personal preference. You can do large images, a grid, a slideshow, etc. I would suggest researching other websites and what you like about how they display their work. 


Social Media Integration

Below is a list of all of the social channels you may connect. If you would like me to connect them, please provide me with the username and password for each account. If you would like to keep your password private, you may watch the video below to connect the accounts on your own. 

 
  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Youtube
  • Google +
  • Linked In
  • Tumblr
  • VSCO
  • Dropbox
  • Flickr
  • Dribbble
  • Vevo
  • Vine
  • Vimeo
  • Soundcloud
  • Itunes
  • Spotify
  • Yelp