How To Brand Your Business… When You Have No Idea What You Are Doing
So. you’ve got the idea. Maybe you even have a business plan. You’ve been reading books and listening to the podcasts and you are ready to do the dang thing! But you don’t have any idea where to start. You need to get your business out into the world but the branding process feels overwhelming. You know what PMS means, but it’s a color code too?? ;)
When it comes to starting from scratch, it’s really important that you KEEP IT SIMPLE. Focus on taking one task at a time and don’t move on until you’ve got it complete. There are a lot of moving parts to starting a business, but when you can take it one step at a time, and cross things off of your list, you’ll start to gain traction, and before you know it, you're ready to launch. Here’s 3 steps to branding your business when you have no idea where to start.
STEP 1: KNOW WHO YOU ARE
There are a lot of things that make up a brand outside of the visual pieces like the logo and color palette. Things like…
What is your speciality?
Who is your ideal client?
What is your communication style?
Knowing these things at the very beginning will help you tremendously as you build your brand. It will be your anchor as your business grows and develops. When you face questions or problems, you can always revisit the core of your brand.
Exercise: Take about an hour, and journal about your business. Write out your “why”, write out who you want to serve, what you are best at, and more. Then take some of your key points and write or type it out nicely. Maybe keep it in a binder or hang it up in your office so you can reference it again and again. View this as your non/visual brand guidelines.
STEP 2: CREATE A MOOD BOARD
Creating a mood board will serve to “set the mood” for your visual and non/visual brand. You will begin putting your brand together in the mood board by selecting colors as well aesthetics. If you want to convey vibrance and excitement, you will more than likely go for brighter colors and images with a lot of movement. If you want to convey simplicity and peace, you will more than likely choose simple images with lots of white space.
Be sure and reference your brand guidelines that you established in step 1. To create your own brand mood board, check out the blog below.
STEP 3: GET A FULL BRAND SYSTEM
Now it’s time to really put a face to your brand! When you step into the branding process, it’s important that you receive more than just a logo. You need a full brand system so that you can keep consistency on your own as you move forward in your business. A brand system should include at least:
at least 1 secondary logo version
Files provided for web and print
With these things, you can get started with building your website, social media, and print materials such as business cards. It’s important that everything in your business is consistent and that everything from the non/visuals to the visuals is all speaking the same language. This will help you as you build, and help your audience to understand your brand.
When it comes to the visual pieces, it doesn’t have to be a costly/time consuming process! In fact, once you have completed steps 1 and 2, you can easily choose a brand that matches what you have already built.
If you are ready to hop into step 3, check out my Brand Collection- a curated collection of full brand systems, customized and ready within 2 weeks.