Three Helpful Tips To Create Consistency On Instagram
We might have said it a million times, but, consistency is key.
In every single aspect of your brand, consistency is key.
Even though it might not feel like it, consistency is the reason that people keep coming back for more. Whether they’re inspired by what you create or want to pursue business with you, it’s important that your clients know what they will find when they look for you.
However, though it’s important, consistency can be tricky. You might have a wide array of clients, or you might find it hard to remain consistent without being repetitive. Since Instagram is where most people initially search to view samples of your work or get a glimpse into who you are, I wanted to share a few simple tips for creating consistency in your Instagram feed.
Take Great Photos
Insider tip: You don’t have to have a fancy camera to take great photos.
Find Stock Photos Online
Use the internet as your friend, but careful not to use photos that you do not have the rights to use. There are tons of websites that offer the option to purchase stock photos to use within your brand. You can be as specific as you like when searching for the right photos for your brand.
Do A Brand Photoshoot
While it might seem like a lot of work, with proper preparation, a brand photoshoot can provide enough images to last you several months. When preparing, be sure to create a mood board and search Pinterest for inspiration! Find a good photographer in your area and HAVE FUN!
Photos have the power to speak to people and communicate the consistency that you need to thrive within your brand.
The best part is, we all have access to great photos! It just takes a little time and work to find or capture the ones that represent your brand.
I’ve created a short guide called Branding Your Instagram that goes more in depth on creating consistency in your Instagram feed. I’d love for you to check it out!