What Comes to Mind When People Think of My Brand?
Since there are so many elements to creating your brand, it’s might be helpful to ask yourself “What comes to mind for others when they think about my brand?” The goal for this question is to think through how clearly your brand communicates who you are and what you do.
A lot of times, we can be tempted to forget why we started creating in the first place. With lack of time, the pressure of finances and the drive to be “successful,” we lose sight of why we love what we do. In the midst of it, we take on projects that we don’t like and we communicate messages that are not us. Because of this, it’s important to regularly shift our focus back to who we are and the unique strengths that we carry.
To regain focus, we’d like you to stop what you’re doing, sit down, turn off all distractions and ask yourself what your dreams for your business are for the next few years.
What clients do you want to attract? What financial goals do you? What do you want to communicate? What personality do you want your brand to show?
And then work backwards.
What type of clients do you currently attract? What’s your current financial status? What do you currently communicate? What personality does your brand currently show?
Do these answers line up? If not, we want to help you achieve your goals. We want to help you narrow your brand, in order to maximize your growth and accomplish your goals.
Did you know that we offer brand consulting? Click here to learn more!