Your brand goes far beyond your logo.
Your brand is what people thing of you when they hear your brand name, and that includes a lot more than visual pieces. How do you discover and build a brand that lasts? I'm here to show you how.
My name is Emily Wells, and I specialize in branding for small businesses. Believe it or not, when I first started my business, I was brand-less. I am by trade a graphic designer, but I was the queen of "being all things to all people", and NEWS FLASH - that's really hard to brand. I was scared of building a brand because I didn't want to lose clients or that potential paycheck, but my business was confusing to myself and others. If you visited my website back then, you'd see all the work that I had done, but you wouldn't know what I was best at, or who I was trying to reach.
Once I went through the steps that I'm going to walk you through in this webianr, my business doubled. My ideal client started filling my inbox. The things that I was scared would ruin my business were actually the exact things that needed to happen. The steps I am sharing with you have brought me so much clarity and confidence in my brand, and I want the same thing for you. I'm swinging open the doors and sharing my blueprint on how to build a brand that lasts. A brand that represents you fully. And a brand that helps your business grow exponentially.
This course is for you if:
YOU FEEL LIKE YOU ARE GOING IN A LOT OF DIFFERENT DIRECTIONS, AND NEED SOME CLARITY.
YOU ARE READY TO START A BUSINESS, AND WANT TO LAY A SOLID FOUNDATION FOR A BRAND THAT WILL LAST.
YOU HAVE A LOGO THAT YOU LIKE, BUT YOU STILL HAVE A LOT OF INCONSISTENCIES IN YOUR BRAND AND NEED SOME DIRECTION.
YOU AREN'T ATTRACTING IDEAL CLIENTS. YOU KNOW WHO YOU WANT TO BE WORKING WITH, BUT YOU AREN'T SURE HOW TO GET THEM IN YOUR INBOX.
YOU NEED A CONSISTENT VISUAL PRESENCE ON YOUR SOCIAL MEDIA AND WEBSITE.
YOU HAVE A LOT OF PASSIONS, AND AREN'T SURE WHICH ONE TO FOCUS ON.
YOU KNOW WHAT YOU LIKE, BUT YOU NEED HELP DEFINING YOUR STYLE.
YOU'RE EXCITED TO JUMPSTART A NEW PHASE IN YOUR BUSINESS, AND YOU'RE READY TO GET TO WORK!
Build your brand is a 3-phase e-course that takes you through TEN important steps to build a brand that lasts. this course will help you gain clarity into who you are and what your brand represents, the tools that you need to keep your brand consistent for years to come, and the confidence you need to share it with the world.
Phase 1: Discover
Step 1: About You
Your brand should incorporate your uniqueness, not be separated from it. Let's get to know you a little bit more to lay the foundation for your brand.
Step 2: Your Specialty
Even if you have lots of passions that seem to go in lots of different directions, you'll learn how to hone in on your niche, and share it with the world.
Step 3: Your Ideal Client
Discover who your ideal client is, and how to get them in your inbox.
Phase 2: Establish
Step 4: Keywords
Learn how to describe your brand in 5 words or less. Learn how to keep everything consistent with your keywords as you build your brand.
STEP 5: COMMUNICATION STYLE
No more procrastinating over Instagram captions or website copy! Find your brand's voice in this step.
STEP 6: NAME
Should you go with your own name, or something cute or corporate? Put your name ideas to the test.
Phase 3: Build
STEP 7: BRAND MUSES
You can learn a lot about yourself by discovering what you love in other brands! Pick your brand muses and find out how you can incorporate what you love into your own brand.
STEP 8: MOOD BOARD
The most hands-on, and most fun step! Learn how to gather images for your mood board, and then put it all together with step-by-step tutorials in multiple design programs (even free ones!)
STEP 9: COLOR PALETTE
Your brand color palette is more than just a set of colors that will go in your logo. Learn how to choose your colors, and what to do once you have them all selected.
STEP 10: COMPLETE BRAND SYSTEM
In this final step, I teach you about what all you should have in your brand system, and how to use all the different files that your designer should give you.
How much does it cost?
You will receive:
1.IMMEDIATE ACCESS TO THE FULL COURSE.
2. EXCLUSIVE ACCESS TO THE MEMBERS-ONLY MASTERMIND GROUP.
3. DIRECT ACCESS TO ME FOR QUESTIONS AND FEEDBACK THROUGHOUT THE COURSE.
Students are Saying:
“I’ve always had lots of interests, and have always wanted to share what I love with others, but could never quite hone in on the right thing. Emily’s course helped me discover my niche, as well as the look and feel that I wanted for my brand. I took what I learned and really branded my Instagram, and went from 2k to24k followers in less than a year! All of this wouldn’t be possible had I not gotten consistent with my brand and my audience.
-Natalie Gravois | @guacmylife
“Emily’s course is a game changer! In the beginning stages of my business, I was just focused on crossing off to-do’s and getting those bills paid. However, after taking Emily’s course my perspective changed. Once I honed in on my branding, especially by figuring out my ideal client, it helped me see the bigger picture and the bigger potential of my business.”
-Madison Miles | @keepingthecreativity
Frequently Asked Questions
Do I need to have any design experience or design software?
Absolutely not! This course is teaches you how to build your brand with printable worksheets and videos you can watch online. I also include some tutorials, but you can use free software, such as Canva.com!
How long will it take me to complete this course?
Technically speaking, there's about 3 hours of videos, and about 40 worksheets. You will receive the full course upon purchasing, so you can take it as fast or as slow as you would like. I just encourage you to not let yourself get stuck on a section or worksheet. Work through it, even if it's challenging, and go back and revise later if needed.
How do I know if I am ready for this course?
This course can be taken before starting a business, if you are ready for a refresh, or if you are just looking for to fine-tune your brand. I believe this information will benefit anyone looking for more clarity, confidence, and consistency in their brand and life.
More About Me
Coming at ya from sweet home Alabama, I am a brand designer and educator serving growing businesses all over the U.S., Europe, and Canada. Most days you will find me at my desk surrounded by mood boards paired with a strong cappuccino (or two). My main focus is helping you gain clarity, confidence, and success for your business and lifestyle.
I’ve seen such huge growth in my own life with getting specific with my brand and I want others to do the same! I love seeing a person really connect to their true message and purpose for their business. Through designing and teaching, I help people just like you grow their business and provide tools to take all kinds of brands to the next level.
In my free time, you'll find me at a local coffee shop, road-tripping with my husband (Josh), watching Friends re-runs, or cuddling with my dog (Josie) and cat (Blue)