Alice Walk
Alice Walk is a high-end women’s clothing brand with a strong online presence, along with 2 physical locations in Nantucket and Aspen.
What we provideD:
Brand Identity
Website Design
Packaging Design
Email Template Design
Retail Assets (Nantucket & Aspen)
Custom Illustration
Photoshoot Art Direction
Stationery Design
Custom Pattern Development
Alice Walk
Inspired by the charm and quiet elegance of coastal New England, the brand is built on a philosophy of “better pieces, fewer of them,” creating timeless wardrobe staples designed to be worn and loved for years.
The identity reflects this same sensibility. It is refined, feminine, and quietly distinctive, and draws from coastal nostalgia and traditional fashion cues. The aesthetic balances softness with structure through a soft coastal palette, classic typography, and delicate illustrative elements. The result is a brand that feels elevated yet approachable, capturing a sense of ease, longevity, and understated luxury that mirrors the garments themselves.